Trade Marketing Manager

Who You Are:

•    You are comfortable working with branding and other marketing initiatives 
•    You have the ability to work with multiple stakeholders to bring out the best marketing experience and customer insights.
•    You are an expert at managing agencies and driving a brand strategy
•    You are passionate about driving sales performance through brand strategy & customer insights according to a Trade Calendar.
•    You have a reputation for working under pressure and taking initiative

What you’ll have done before:

Baseline:
•    7+ years’ experience in Marketing (incl. customer insights project management & branding)
•    Proven experience working with agencies
•    Experience in managing and reporting on effectiveness of marketing initiatives
•    NFQ Level 7 (Degree in Marketing)
•    Exceptional MS Word, EXCEL & MS PowerPoint skills
•    Working knowledge of FMCG Marketing & Branding
•    Ability to analyze customer information to provide business insights & recommendations
•    Effectiveness of marketing initiatives

Exciting Challenges you might face in the role

•    You will be creating the platform for new thinking and ideas in the branding arena. Your fortitude will turn the tide towards the success that the Retail Convenience Division desires
•    Applies knowledge of the integrated business Trade calendar to advance the organization’s strategic objectives 
•    Driving the brand engagement, consistency and communication for Convenience. 
•    Effectively collaborates with Agencies, Marketing and other stakeholders to deliver on brand strategy.
•    Operate effectively, even when things are not certain, or the way forward is not clear
•    Be knowledgeable on the development of Convenience/Forecourt industry

What you’ll be doing

•    Key liaison for brand and marketing initiatives between Trade Planning and Agency and other internal & external service providers. 
•    Oversee brand management for Convenience and assist in the customer insights updates and requirements. 
•    Provide support to drive strategic decisions using customer insights and data analytics to drive brand and marketing strategy.